Pay Per Click advertising, or PPC as it is generally known, is one of many digital marketing strategies that digital marketing agencies use to drive traffic to their clients’ websites and in this short article, we offer some basic information about PPC to help you gain a deeper understanding of this service.
What is Pay Per Click Advertising?
As the name suggests, PPC is a form of advertising where the advertiser pays the publisher a set fee for every click their ads generate. This system is fair, as the advertiser is only paying for the results, or clicks and the best platform for PPC is currently Google Ads, with Microsoft being a close second. Microsoft have many subsidiaries, including Skype and Bing, their top rated search engine.
How Does PPC Work?
The first thing to do is create what we call keyword groups, a series of search terms that users are typing into Google’s search engine; if you hire a top-rated Google Ads agency, they handle every aspect of the campaign, including keyword research, ad design and the most important of all, ad placement. The best ROI comes when you use a leading UK PPC agency, an organisation that is proven with a great track record. The agency might have 4-5 keyword groups that they can swap around during a campaign.
Real Time Bidding
Advertisers actually bid against each other in real time for the best ad placements and this is a critical aspect of the process; if numerous advertisers are using the same keywords, then a real-time auction takes place and the highest bidder gets the ad placement. A top PPC agency would have a wealth of hands-on experience bidding for ad placements, which is the most difficult stage of the entire process. Of course, you won’t win every time, as the bidding is very competitive, but if you know what you are doing, you should get a good outcome.
PPC is a Performance Related Sector
Every PPC agency will tell you they are the best at what they do, yet very few are actually what they claim to be. The best agencies can back up their talk with results; a good example is SEO; the top agency will actually tell you they can put your website on page 1 of Google search results within 90 days and guess what, they can achieve this.
Choosing a PPC Agency
Once you have made up your mind that PPC is right for your business, the next step is to select a PPC agency; start with a Google search and spend an hour browsing the list of sites. Create a shortlist of sites that seem to say all the right things, then start researching to find out just how good others think they are. You could make contact and ask for further information, which might help you make the right decision. A top PPC agency can show you numbers and they don’t lie; when you see many happy clients with great ROIs, then you know the agency must be doing something rig
We hope that this short article helps you to gain a deeper understanding of what PPC is and how it works and hopefully, your choice of agency will be reflected in the high ROI you enjoy.
